March 21, 2023

Demystifying PR for the Post-Pandemic, Hyphenated, Independent Artist w/ Ariel Hyatt

NYC-based Founder of Cyber PR and Bestselling Author Ariel Hyatt Speaks to T.L. Mazumdar

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Show Notes
Guest Profile

The heart-centered passion of Ariel Hyatt, when fused with the astute intellect of a deep thinker whose observations on the ever-changing landscape of the global music industry have been the source of guidance for over 100,000 creatives in over 12 countries, results in one of the most appropriate status’s of a true ally for the independent artist in the 21st century.

Founder of one of the most globally respected (NYC-based), artist-development and marketing strategy firms, Cyber PR, and author of 6 books on marketing, crowdfunding, social media, and publicity, (including an #1 Amazon best-seller), Hyatt has been cheerleading independent artists for 26 years and running, helping them take control of their own marketing, leading masterclasses and workshops, earning her a rare brand of credibility in the industry that sets her apart amidst the murky waters that have threatened to demoralize the independent artist from the beginning of time: PR.

In this long-form conversation, we unpack the true meaning behind the same, discuss the challenges of the independent artist attempting to make a post-pandemic ‘comeback’, the struggles we face to connect authentically beyond the shimmer of metrics in a hyper-digitalized age, and the dangers of going about ‘business as usual’ in 2023.

Download my FREE 'Artist Mindmap'. A one-page mini-masterclass for independent musicians.

Music and Audio Production: www.everynowheremusic.com

Episode Notes / Text : www.tlwrites.com

Ariel Hyatt

Founder

For 26 years Ariel has been a cheerleader for independent artists. She adores the challenges that today’s music business presents and she leads her team to help clients come out ahead. She is known throughout the industry for her books, blogs, and dedication to education and she loves teaching artists which she has done in 12 countries for over 100,000 creatives helping them take control of their own marketing, leading masterclasses and workshops. She is the author of 6 books on marketing, crowdfunding, social media, and publicity for artists, all of which went to #1 on Amazon. She used to be an obsessive world traveler but now stays at home raising her toddler. She enjoys baking, Ted Lasso, and discovering esoteric playlists.

T.L. Mazumdar

Musician/Educator, Founder: Holistic Musician Academy

Indian-German Producer/Singer-Songwriter T.L. Mazumdar grew up on 3 continents and 4 countries.

Mentored by a series of iconic musicians like Kenny Werner, Kai Eckhardt, Dr John Matthias, and the late Gary Barone, his artistic journey has aptly been described by Rolling Stone magazine as one that ‘...personifies multiculturalism’.

Time Out Mumbai has referred to him as ‘’...amongst a handful of Indian (origin) musicians who don't have to play sitars or tablas''

He has been nominated for German Music awards
Bremer Jazzpreis and Future Sounds Jazz Award, and been called ''...a major talent'' by Jack Douglas (Producer: John Lennon, Miles Davis, etc.). .